For years, hotel loyalty programs were about free rooms. Not anymore.
At Cannes Lions, Brian Sozzi sits down with Marriott CEO Anthony Capuano to discuss how travel is changing, why experiences are becoming more valuable than points, and how Marriott is evolving to serve nearly 300 million loyalty members.
The conversation explores wellness, AI, changing consumer behavior, and why the future of hospitality may look very different from the past.
Timestamps
00:00 The state of Marriott
00:20 Why brands matter
01:26 How travelers book differently
02:38 The future of hotel dining
03:17 Wellness becomes big business
04:09 Marriott versus Airbnb
04:23 Loyalty beyond hotels
05:11 The experience economy
05:24 Middle East travel trends
06:16 The consumer outlook
06:44 The loyalty business
07:47 Working with hotel owners
#canneslions #marriott #travel #hospitality #loyaltyprograms #consumertrends #business #yahoofinance
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