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The creator economy is transforming how individuals build wealth, and Gen Z is leading the charge. In this episode of Stocks in Translation, Markets and Data Editor Jared Blikre and Producer Sydnee Fried are joined by Mary Esposito, the founder of Money with Mary, an educational platform dedicated to empowering Gen Z with financial literacy.
With the TikTok ban still uncertain, Esposito offered her perspective as a creator. “For me personally, if this comes down to an issue of national security, which is what they say, I’m going to build my sustainable business on apps that are American-owned and that have the approval of the US government.”
Esposito also shed light on the revenue share from social media engagement. “I had a video go extremely viral on all platforms … over a hundred million views across platforms, like 10 million likes, I think accumulated across platforms. And Instagram paid me $140.” She explained that most of her revenue comes from “brand deals, affiliate marketing, and other external sources” connected to her business.
Finally, Esposito shared lessons learned from her investments during the pandemic, including her experience investing in Palantir in 2021. Now, she follows a dollar-cost averaging strategy. “Instead of investing like chunks of money at different random intervals trying to time it, it’s like time in the market instead of timing the market,” Esposito said. “Now I can automate my trades, and so I’m investing smaller increments, but more periodically and consistently.” Twice a week, Stocks In Translation cuts through the market mayhem, noisy numbers and hyperbole to give you the information you need to make the right trade for your portfolio.
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