In this week’s episode, CNBC’s Alex Sherman sits down with Cathy Engelbert, WNBA commissioner, and Andrea Brimmer, Ally Bank chief marketing and public relations officer. They discuss Ally’s investment in the league, the rapid growth of the WNBA, and how the league plans to increase pay amongst its players.
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Chapters:
00:00 Introduction
00:17 Chapter 1: “Sustain and gain”
01:18 Chapter 2: Women’s sports ROI
03:27 Chapter 3: Creating events
04:49 Chapter 4: UConn’s Paige Bueckers
06:01 Chapter 5: The global uncertainty
08:31 Chapter 6: Creating a distinct brand
11:26 Chapter 7: Growing salaries
Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Senior Producer: Nick Robertson
Senior Managing Producer: Tala Hadavi
Edited by: Michael Hoyt
Animation: Jason Reginato
Additional Footage: Getty Images
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WNBA’s Cathy Engelbert Says League Is In A Better Place To Fund Player Pay And Benefits