Why e.l.f. just bought Hailey Bieber’s beauty brand for $1 billion

e.l.f. Beauty is buying Hailey Bieber’s makeup brand, Rhode, for $1 billion. Founded in 2022, Bieber’s brand racked up $212 million in net sales in its last fiscal year. #rhodebeauty #elfcosmetics #haileybieber #cnn #news