Amazon.com’s extended four-day Prime Day 2025 ending July 11 appears poised to drive record sales by embracing deep discounts, AI-powered shopping tools and core benefits like fast delivery. Younger shoppers are embracing AI and personalized deals, yet tariff-related price sensitivity is reshaping buying patterns. Despite expanded perks, fast shipping is still Prime’s top value driver, reinforcing the company’s core appeal. Poonam Goyal, Senior U.S. E-Commerce and Retail Analyst at Bloomberg Intelligence, joins Bloomberg Intelligence to repot on Prime day.
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