Across Germany, personalized postcards have quietly landed in letterboxes, part of a bold plan to boost the Bundeswehr by up to 80,000 troops by 2035. Berlin is relying on voluntary service, not a draft, to meet NATO commitments amid fears of Russian aggression. New perks like increased pay, flexible work options, and clearer career paths aim to attract Gen Z, women, and skilled workers. But recruiters still face steep challenges, from a shrinking labor pool and lingering cultural unease about the military to dropouts from basic training.
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