The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week’s episode, CNBC’s Alex Sherman sits down with Jessica Berman, Commissioner of the National Women’s Soccer League.
They discuss the league’s uniquely tech-savvy fan base, whether franchise valuations could soon reach $1 billion, and how the upcoming World Cup represents a major opportunity to spotlight women’s soccer.
Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox: https://www.cnbc.com/lander?id=sport-newsletter
Chapters:
00:00 Introduction
00:19 The fan
01:10 Growing the NWSL
06:48 World dominance
09:05 Culture change
12:29 Ratings & valuations
13:49 Pay for play and Title IX
16:57 Rising valuations
18:11 Growing sponsorships
19:53 Growing women’s soccer
21:23 The World Cup
22:11 NWSL salaries
Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Edited by: Tim Hurt
Animation: Jason Reginato
Additional Footage: Getty Images, NWSL
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NWSL’s Jessica Berman On The League’s Growth And Rising Valuations