Millions of holiday shoppers across America are filling their baskets with pricey video game consoles, likely unaware of a seismic supply-chain shift that’s done away with the familiar “Made in China” label. Instead, for most consoles sold this year — from Sony Group Corp.’s PlayStation, to Xboxes from Microsoft Corp., and this season’s hot-ticket item, Nintendo Co.’s Switch 2 — the packaging now likely reads “Made in Vietnam.”
Few industries have seen a more dramatic and rapid realignment since President Donald Trump shocked markets with sweeping tariff announcements earlier this year. China’s once-dominant share of US video game console imports fell from 86% in 2024 to less than 5% since May, after Trump levied particularly punishing tariffs on the country, according to a Bloomberg News analysis of trade data.