In the E60 Special, Paid to Play, Jeremy Schaap unpacks the seismic shift that has transformed college athletics from an amateur ideal into a high-stakes marketplace. With NIL deals, the transfer portal, and the groundbreaking House settlement redefining how athletes are compensated, E60 travels to programs like SMU, Texas Tech, and Ole Miss – and to NCAA headquarters in Indianapolis – to talk to the players, schools, and leaders rewriting its rules in real time – and explore who’s thriving, who’s struggling, and what the future holds for a billion-dollar system at a breaking point.
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