Recent years have brought a string of bad headlines for Volkswagen: Problems in China, cost-cutting, tariffs. Finally some good news – the company says it’s on the offensive again. Volkswagen is releasing new EV-models in Europe and China, entering into what CEO Oliver Blume calls the next phase of the company’s transformation. Blume spoke with Deutsche Welle about the cost challenges the company still faces, its discussions on investing in the US and whether the future of production for the German company is in more cost-effective countries like Spain.
Chapters
0:00 – Significance for Volkswagen of new EV production
1:32 – Is this a turnaround year?
3:27 – Are countries like Spain the future of this German company?
4:56 – Can VW grow it’s market share to makeup for China?
6:25 – The latest on VW investment plans in the US
7:44 – Why did VW need so long to reach this scale with EVs?
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