Shrinkflation Hits Toilet Paper As Rolls Quietly Get Narrower
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A shopper compares older and newer packs of Member’s Mark toilet paper and notices that the rolls appear noticeably narrower despite looking almost identical at first glance. The newer package still lists 235 two-ply sheets per roll, but the individual sheet width shown on the packaging is smaller, reducing the total paper area. The clip then points to growing calls for clearer labeling when companies reduce product size without making the change obvious.