This week we take a deep dive into a national institution which is France’s postal service. The French are very attached to “La Poste”, though they love to complain about it too, and its evolution really mirrors changes in society. Come rain or shine, postal workers in their trademark daffodil yellow vehicles have delivered mail 24/7 making them one of France’s favorite people just after their baker. But like in other countries, with the development of other forms of communication like email and text-messaging, fewer and fewer people are sending letters. How is La Poste adapting to these tectonic shifts?
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