I have personally spent thousands over the years. I bet many reading this say they have me beat.
A new report reveals that 82% of American gamers made in-game purchases in freemium titles last year. According to the 2024 State of Gaming Report by Comscore, in partnership with in-game advertising platform Anzu, the study also shows that 62% of adults over 18 engaged in gaming, with millennials making up 49% of this segment, followed by Gen Z at 13%.
Report: 82% Of US Gamers Made An In-Game Purchase In Freemium Titles In 2023 https://t.co/ijZaFDlyXq pic.twitter.com/US3xyDbAUM
— Digital Media Wire (@dmwnews) July 18, 2024
Among those surveyed, 77% play on more than one platform, with over a third regularly using a combination of console, PC, and mobile devices. U.S. gamers collectively spent 45 billion hours on gaming sites and apps last year, with esports gaining popularity. The report estimates that 86% of Gen Z and 80% of millennials watched esports, while 53% of Gen Z and 61% of millennials engaged with esports content.
Report: 82% of US gamers made an in-game purchase in freemium titles in 2023 https://t.co/9SdEq6Yjis https://t.co/IjvbOKTGS7
— Manlio Vaiana (@Manlio97493652) July 18, 2024
“Our 2024 State of Gaming Report highlights the cultural significance of gaming and the vital role of gamer behavior for brands looking to tap into this dynamic and engaged audience,” said Comscore’s chief commercial officer Steve Bagdasarian.
Key Points:
- 82% of American gamers made in-game purchases in freemium titles last year.
- 62% of adults over 18 engaged in gaming, with millennials comprising 49% and Gen Z at 13%.
- 77% of gamers use more than one platform, with over a third using console, PC, and mobile regularly.
- U.S. gamers spent 45 billion hours on gaming sites and apps, with esports gaining popularity.
- High engagement in esports: 86% of Gen Z and 80% of millennials watched esports, while 53% of Gen Z and 61% of millennials engaged with esports content.
Lap Fu Ip – Reprinted with permission of Whatfinger News